10 Design Commandments by Dieter Rams

Dieter Rams is a German Industrial Designer, born in the early '30s, who made Braun products come alive. He is known for implying this german phrase in his work - "Weniger, aber besser", which loosely translates to "Less, but better". According to wikipedia, it is speculated that Jonathan Ive (Designer of Apple Inc.) is influenced by Rams' work.



Good design is innovative
Good design makes a product useful
Good design is aesthetic
Good design helps a product to be understood
Good design is unobtrusive
Good design is honest
Good design is durable
Good design is thorough to the last detail
Good design is concerned with the environment
Good design is as little design as possible

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Some of Dieter Rams' work


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